Yoga Couple Announce the Birth of YOGiiZA
YOGA COUPLE Mark & Dawn Oliver
ANNOUNCE THE BIRTH OF YOGiiZA, Organic Clothing for Organic People
Eco-friendly Collection Now Available
Miami Beach, FL (September, 2012) A new Organic Lifestyle Brand, YOGiiZA (www.yogiiza.com) developed by yogis for yogis is launching this Fall 2012. The brand was created by husband and wife team Dawn & Mark Oliver as a natural alternative to polyester exercise apparel. Both Dawn and Mark are avid yoga practitioners and teachers who saw a need for athletic wear that reflected the aware values of yoga practitioners. Most clothing marketed to yogis is made of non-breathing toxic synthetic fibers manufactured on the other side of the Globe. Dawn & Mark believe, as yogis, that the world is a reflection of the Self. “We are making athletic wear from Organic cotton grown with sustainable farming methods and Fair Labor practices. We believe that yogis want clothing that breathes, is free of toxins, and a manifestation of their values”, says Mark Oliver.
YOGiiZA, Organic Clothing for Organic People™ is producing socially and environmentally friendly exercise apparel for both men and women. The collection includes 2 styles of yoga bras and panties as well as fashionable Skinny Leggings, hot shorts and tops for women. For men they are launching with a yoga pant, performance briefs and Organic Cotton Yoga Inversion Shirt. The yoga couple has plans to expand their offerings to bring yogis more choices that reflect their aware values.
Dawn & Mark Oliver are working hard to deliver on their promise of creating a truly conscious brand. The organic clothing is packaged in unique recyclable tins, another sustainable initiative developed by the couple. Metal is the only 100% recyclable packaging. The brands distinctive packaging is ideal to be conveniently displayed and sold on the shelves of Organic Markets, Yoga Studios and Hotel Mini Bars.
In addition to the organic products and recyclable packaging, the power yoga couple has also developed inspiring community programs. YOGiiZA UNIFIED™ is a unique program connecting yoga instructors & studios around the World, manifesting one organic yoga community. The program supports Yogis by providing marketing assistance as well as a dedicated travel platform representing the best yoga and wellness travel experiences. In addition to YOGiiZA UNIFIED™ and its travel platform, the company continues to expand its brand presence through partnerships with luxury hotels, customize yoga programs, retreats and wellness consulting.
YOGiiZA, Organic Clothing for Organic People™ will be available for purchase in time for the holidays on their website at www.yogiiza.com, in yoga studios, luxury hotels and Organic Marketing around the country.
Dawn Esposito-Oliver, Commander-in Chief
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